10 Pasos necesarios para la correcta adopción de software de ventas

10 Pasos necesarios para la correcta adopción de software de ventas

Fuente Jive Community : Publicado por jarrett.obrien en Jive Talks el 11-mar-2013 8:07:18

There have been many studies on the adoption of sales software, and for good reason.  Adoption is the foundation of any software ROI, and also the single largest reason billions of dollars are wasted.  Over the last 10 years somewhere between of 30-70% of CRM projects failed, depending on the definition of how badly.  If led by IT, 70% of companies will fail at social initiatives according to Gartner.  I have never met a sales or marketing leader that said they had a fully adopted CMS system (i.e., studies on SharePoint have shown an average only 40% user adoption). And, the scary reality is that the most widely-used sales tool is still a 40-year-old piece of technology: email.

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